You need to add it to your ~/.profile or ~/.bashrc file.
export PATH="$PATH:/path/to/dir"
Depending on what you're doing, you also may want to symlink to binaries:
cd /usr/bin
sudo ln -s /path/to/binary binary-name
Note that this will not automatically update your path for the remainder of the session. To do this, you should run:
source ~/.profile
or
source ~/.bashrc
https://stackoverflow.com/questions/14637979/how-to-permanently-set-path-on-linux-unix
